Education
University of Michigan, Ann Arbor
BA in English
Work Experience
April 2020 - Present: La-Z-Boy Freelancer
Copywriter
Tailor messaging based on our target audience for the brand website, as well as corporate emails and retail marketing, while being cognizant of the times and communicating with added empathy.
2016 - 2020: GTB
Copywriter
Write and edit for Ford.com and tier II sites. I work on new model year copy for vehicles, banner ads, headlines, video ideas for Ford programs and technology, and dialogue for a robot. It all depends on the day.
2015 - 2016: Leo Burnett
Junior Copywriter
Concept for online advertising, and write print/digital/social/radio/video pieces. I also maintain the copy for Buick, Cadillac, GMC, and MyCertifiedService desktop and mobile pages.
2014 - 2015: Driven Solutions Inc.
Copywriting Intern
Worked with clients like Mike Bass Ford, Moo Cluck Moo, Reverend Guitar, Henry Ford Village, SuperStroke, and wrote social media posts for Guernsey Dairy, McClure's Pickles, and Eddie Merlot's.
March - May 2014: SMZ Advertising
Copywriting Intern
Wrote headlines, body copy, radio and T.V. spots for: Detroit Red Wings, Michigan Dental Association, Taubman Malls, SVS Vision, Community Choice Credit Union, and Grand Hotel. In addition I also wrote blog and twitter posts.